No business is more complex than communications…

As journalist and communications-professional I came acoss an article that I – although in German – have to recommend from the depth of my heart to everybody who is somehow concerned with communication. It´s an article on propaganda in the prestigious brandeins-magazine. Here´s a german commentary on it.

Communications and public relations are at least as complex as the Semantic Web is and it´s not accidental that both of them deal with language. Ludwig Wittgenstein had claimed comprehension by talking about truth tables and anybody who deals with communication should act more explicit in terms of getting more understanding.