Semantic Web Company
Menu
Open
Close
Menu
  • Home01
  • Solutions02
    • backSolutions
    • Search & Analytics02
    • Recommender Systems02
    • Digital Transformation02
  • Products03
    • backProducts
    • PoolParty Semantic Suite03
    • PoolParty PowerTagging03
  • Company04
    • backCompany
    • About us04
    • Leadership Team04
    • Partners04
  • Research05
    • backResearch
    • Home05
    • Topics05
    • Projects05
    • Publications05
    • Events05
  • Careers06
  • Learn more07
    • backLearn more
    • PoolParty Academy07
    • SEMANTiCS Conference07
    • Company News07
  • Legal08
    • backLegal
    • Imprint08
    • Privacy08
    • Terms of use08
  • Contact us09

Learn more

  • Aug 21, 2008

Advertising industry finally got to grips with the Semantic Web?

  • Enterprise 2.0, Internet & Media, Miscellaneous, Search Engines, Uncategorized

That the Semantic Web is based on “concepts” not on terms is maybe a small but nevertheless mind-blowing insight when it gets to assess its potential for the advertising industry. And this is especially true for semantic search advertising. Scott Provost from Powerset made this very clear when he spoke at this year’s Search Engine Strategies in San Jose. In his words taken from a recent epiphany post:

If people aren’t bidding on keywords and are bidding on concepts, it could completely change the ball game.

A similar point is stressed by Kartal Guner, chief architect of Hakia.com at a Search Engine Rountable on August 18, 2008. Accordingly, Search Engine Optimizers will focus on content not just key words in the near future.

Reblog this post [with Zemanta]
PrevPrevious post
Next postNext
ALL POSTS

Twitter

@semwebcompany

RT @PoolParty_Team: Want to know how to build knowledge graphs for enterprise applications? Industry leaders... Read More

May 23 2023, 9:16 am
@semwebcompany

RT @PoolParty_Team: Join us at Responsible Business Europe 2023 🌱 The @PoolParty_Team is passionate about #Environmental... Read More

May 22 2023, 12:53 pm
@semwebcompany

RT @PoolParty_Team: ESG meets Knowledge Graphs 🤝 Join this webinar for an intro to the #ESG... Read More

May 22 2023, 11:39 am
More
  • Twitter
  • Linkedin
  • Youtube
  • Xing
Scroll Top

2023 © Semantic Web Company